German enterprises seek win-win cooperation in China's Jiangxi

NANCHANG, May 27 (Xinhua) -- More German business people are seeking opportunities in east China's Jiangxi Province, taking advantage of the regional industrial opportunities to make their businesses high-end, intelligent, and environment-friendly.

From Tuesday to Friday, the "Xplore China-Jiangxi" exchange conference was held in the provincial capital Nanchang. With more than 60 German business representatives present, the conference focused on the complementary industries of Jiangxi and Germany, such as the digital economy, new energy, automobile, equipment manufacturing, and environmental protection.

"Nanchang is my second hometown," said Sascha Rensen, global business development manager (Asia Pacific) of Nefab Packaging. He first came to Nanchang in 2015 and has witnessed its rapid development.

Being adjacent to the Yangtze River Delta region and the Greater Bay Area, Jiangxi's industrial and supply chains have improved after years of development, with electronic information, equipment manufacturing, biopharmaceutical, and new energy being the leading industries in the province.

Germany has become an important investment and trading partner of Jiangxi. In 2022, the import and export trade volume between Jiangxi and Germany reached over 1.66 billion U.S. dollars.

A total of 13 projects were inked at the conference, with a total investment contract value of 222 million U.S. dollars. In the meantime, the provincial department of commerce and the German Chamber of Commerce in China signed a memorandum of understanding on strategic cooperation.

After visiting several electronic information and equipment manufacturing enterprises in Jiangxi, Maximilian Butek, executive director and board member of German Chamber of Commerce in China, said that China is forging ahead on industrial modernization, which brings many opportunities. "We can participate in carbon reduction and other industries related to the common goals of China and Germany."

"We hope that Chinese and German enterprises can strengthen communication and explore how to utilize business opportunities in Jiangxi and establish a long-term partnership," said Butek.

A group of leading German enterprises has already invested in Jiangxi, including Giesecke & Devrient (China) Technologies Co., Ltd., and Fresenius Kabi (Nanchang) Co., Ltd. German companies have established a total of 61 companies in the province with a total investment of 462 million U.S. dollars. "These enterprises have not only developed themselves but also brought advanced technology, management experience, and marketing concepts to Jiangxi, which is a win-win for both sides," said Rao Zhixin, deputy director of the provincial department of commerce.

Rao said Germany has a leading global electronic and electrical industry and hoped that Jiangxi and Germany could expand and strengthen cooperation in multiple fields such as semiconductors, electronic equipment, electronic components, and specialized raw materials.

Jiangxi will strive to create a first-class business environment and is planning to build a Sino-Germany industrial park for German enterprises to settle down, making the park a key destination for foreign investment, according to Rao.

"We also set up a company in Nanchang in February, focusing on the Internet of Things, hardware services, and Internet security businesses. This is our strategic decision after long-term consideration because Nanchang has great opportunities and market potential," said Rensen. "In the future, we hope our investment plan will go well in a good business environment with the policy support of the government."