Interview: World Media Summit essential for media cooperation, says Pakistani media head

This photo taken on Dec. 3, 2023 shows the opening ceremony of the 5th World Media Summit (WMS) in Guangzhou, capital of south China's Guangdong Province. (Xinhua/Deng Hua)

"The summit is a valuable platform for media organizations to learn from each other, embrace opportunities, and tackle challenges in the ever-evolving media sector," said Muhammad Asim Khichi, managing director of the Associated Press of Pakistan.

by Jamil Bhatti

ISLAMABAD, Dec. 6 (Xinhua) -- The World Media Summit (WMS) is an instrumental platform in addressing key media issues and strengthening media cooperation, said Muhammad Asim Khichi, managing director of the Associated Press of Pakistan.

"I hope that the summit would provide opportunities for participants to collaborate in fields such as cultural exchanges, content sharing, language support, joint initiatives, technology transfer, and joint coverage of global issues," Khichi told Xinhua in a recent interview.

"The summit is a valuable platform for media organizations to learn from each other, embrace opportunities, and tackle challenges in the ever-evolving media sector," said Khichi.

Pakistan's state news agency and Xinhua have collaboration potential in amplifying the voices for shared progress and win-win cooperation, said Khichi, adding that such cooperation could provide a broader platform for their perspectives and promote a more inclusive global discourse.

Khichi highlighted the close relationship between the two media agencies, which started in 1964 as a successful example of media cooperation and expressed confidence that the WMS would solidify the partnership and pave the way for new initiatives.

Recognizing the growing influence of media, particularly digital and social media, he stressed the need for enhanced cooperation between Pakistan and China in countering fake news.